Audience
Readers arrive from search with a specific financial decision in progress: a refinance, an entity election, a coverage gap, a pricing change. The content is written for that moment — long-form guides built around an interactive model — which is the kind of page that holds attention rather than bouncing.
Fiscora is early in its life, so the honest position is this: verified traffic, engagement and viewability figures come from Google Analytics and the ad platform, and are shared directly with prospective partners on request rather than published as marketing claims here. If you need numbers before committing, ask and you will get the current report as it stands.
| Attribute | Profile |
|---|---|
| Editorial focus | Investing, insurance, credit, tax, property, banking, business and growth |
| Reader intent | Mid-decision — arrives with a specific calculation to resolve |
| Reader type | Salaried professionals, owner-operators, finance and growth leads |
| Content format | Long-form guides, each built around an interactive model |
| Primary acquisition | Organic search |
| Verified metrics | Available on request from Analytics and ad-platform reports |
Placement inventory
All units are responsive and lazily mounted as they approach the viewport, with reserved height to prevent layout shift. Nothing loads before consent where consent is required.
| Placement | Format | Position | Density |
|---|---|---|---|
| Leaderboard | Responsive display | Above the article body, after the byline | 1 per page |
| In-article fluid | Native fluid | Injected at section breaks, never inside a heading | Max 3 per article |
| Sticky rail | 300×600 half page | Desktop sidebar, sticky within the article | 1 per page |
| In-content | Responsive display | Between listing sections on hubs and indexes | 1 per page |
| Multiplex | Matched content grid | End of page, after recirculation | 1 per page |
| Mobile anchor | Adaptive anchor | Bottom of viewport, dismissible | 1 per session |
Why the density stays lowViewability is a function of dwell time and scroll depth, not of unit count. Long-form guides with interactive models hold attention, so a small number of well-placed units accumulates genuine viewable seconds — and reference pages such as the glossary carry no advertising at all.
Content adjacency
Inventory sits alongside editorial in these categories. Contextual signals are strong because each cluster is topically narrow.
- Investing & wealth — brokerage, index products, retirement planning, portfolio tooling
- Insurance & risk — term life, disability, health plans, auto and property
- Credit & debt — mortgage, refinance, student loans, consolidation
- Business & SaaS — accounting software, payroll, cloud infrastructure, pricing tooling
- Growth marketing — ad platforms, analytics, email and lifecycle tooling
- Tax & legal — entity formation, bookkeeping, tax preparation, compliance
Standards and what we decline
- No interstitials or forced-view units. They damage the reading experience that makes the inventory valuable in the first place.
- No autoplay audio under any circumstances.
- No native units styled to mimic editorial cards. Ads are visually distinct and labelled.
- No high-cost consumer credit, binary options, or "guaranteed return" creative.
- No advertiser influence over editorial. Advertisers do not see drafts and cannot request changes. See the editorial policy.
Technical implementation
- Lazy mountedUnits initialise via IntersectionObserver roughly 350px before entering the viewport, so above-the-fold performance is unaffected.
- Reserved heightEvery slot reserves its space before fill, eliminating cumulative layout shift.
- Consent gatedPersonalised advertising is disabled until a reader consents; non-personalised serving is used otherwise.
- Frequency capped by layoutIn-article injection is spaced by content volume rather than pixel distance, so short pages never carry excessive density.
Get in touch
For rate cards, direct-sold placements or newsletter sponsorship enquiries — note that we do not accept paid placements in the newsletter, but we are happy to explain why — use the newsroom form and select the partnership option. We respond to commercial enquiries within two working days.
Audience figures are trailing 90-day averages from our analytics and are refreshed quarterly. Viewability descriptors are qualitative bands based on our own measurement; independent verification can be arranged for direct-sold campaigns.